Hit The Road Tours at ATE25: Connecting, Growing, and Showcasing Australia’s Best

This year, Hit The Road Tours proudly participated in ATE25 – Australia’s largest annual B2B tourism event, held in Brisbane. As first-time attendees, it was an incredible opportunity for us to showcase our unique experiences, connect with industry leaders, and open doors to exciting new partnerships around the globe.

ATE (Australian Tourism Exchange) is where the tourism industry comes together — and we were thrilled to be part of it. With over 600 international buyers and tourism professionals from all over the world, we had the chance to present what makes Hit The Road Tours so special:
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• Our award-winning boutique tours across Victoria and Queensland
• Our reverse itinerary to the Great Ocean Road, giving guests crowd-free views of iconic landmarks like the 12 Apostles
• Our strong commitment to sustainability as a Certified Carbon-Offset Tour Operator, in partnership with Greenfleet
• And of course, our passion for creating remarkable moments through small-group, expert-led travel

Being at ATE25 was more than just a milestone — it was a moment of growth. We shared our story, built new relationships, and walked away inspired by the possibilities ahead.

A huge thank you to all the wonderful people we met, and to the team that made ATE25 an unforgettable event.
The road ahead is exciting — and we can’t wait to welcome even more guests from around the world to experience Australia with us.
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Let’s keep creating remarkable moments, one tour at a time.